The online transactions take That Place Between two companies are known as B2B e -commerce . They Occur through a B2B e -commerce platform , that ' is similar to an online store . The Difference between al online store and a B2B portal is the first one That addresses a company, and the second year individual .
DEPENDING on the way in All which transactions take place the kinds of B2B portals are:
- Customer -oriented
- Supplier -oriented
- Independent
- Vertical -trade platforms
- Horizontal -trade platforms
The supplier -company uses the B2B portal to present products or services icts , together with prices , stocks, and other Useful details for the sales process , : such as custom discounts . The customer -company accesses the B2B e -commerce platform to analyze the available offer , and if he's interested he can spot an order or request an offer .
A portal offers the Following B2B advantages : Increased customer loyalty ; Access to a promotional and sales channel available 24/ 7; High accessibility from anywhere there is an internet connection, Including from mobile platforms ; Easier customer communication ; Real time offer updates ; An easy way to present a lot of product characteristics ; The possibility to attach images, presentations , video demonstrations and other multimedia information to help Improve the sales process ; Eliminate costs of printing catalogs : They can be presented in electronic form; Access to a wide variety of promotional methods , Specific to the online trade : newsletters, banners etc. . Access to a flexible application That can be personalized on the business specifics , workflows, and so on ..
A B2B portal integrated with the ERP system: Connecting a B2B e -commerce platform to the ERP system Involves the automatic exchange of information Between em . Thus:
- The information about the customers That Are registered in the portal is Submitted to the ERP system
- Trade policies laid down in the relationship with partners, ounce , established in the ERP system are disponible on the portal : any order created in the portal takes into consideration the terms of payment set forth in discounts and customer contracts.
- Prices available in the pricing lists from ERP system are synchronized with the B2B portal , and Any exchange made in ERP system are visible in the B2B e -commerce platform too
- All orders Placed on the B2B e -commerce platform are Automatically feels in ERP system in order to be processed
- ERP system stock is visible on the B2B e -commerce platform
- Customers can see at Any time the status of orders , balances, invoices and so on .





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