Twitter Would Hit a Major Partnership With Google on the eve of its latest financial results. Bloomberg reports that the two companies have reached an agreement to bring real-time tweets from Twitter back in Google's search results sometimes "in the first half of this year."
Twitter declined to comment when contacted the company for confirmation.
The partnership would give Google access to Twitter data from a fire hose "again, something that rivals Yahoo and Research (Microsoft) Bing already enjoy. Twitter and Google have reached a similar agreement in 2009, but it was not renewed in 2011. This left Google to crawl the Twitter Tweet services index - a process that takes time. Terms of the new agreement will make apparent visible tweets Google search results inside immediately after they tweeted about.
This reconciliation is important for a couple of reasons. Bloomberg's sources claim that there is no advertising matter recipes here, but Google should pay "data-license" revenue. It is a line of income that Twitter has grown from $ 16 To $ 41 million to in the last year, and - with Google on board - there is more to come.
Second, with Twitter expand the scope of its advertising this week so that Promoted Tweets appear on third-party Apps and sites - starting with Flipboard and Yahoo Japan - the company seeks to draw visitors and monetize its service that are not registered Twitter users. Appearing more important place in the search results page of Google could significantly boost this business.
The agreement may be positive for Twitter, but it could have implications for its own social network from Google.
A positive feature of Google +, clean social service of the company is that updates prominently in search results - potentially driving new websites traffic and putting more business for companies . The perspective in real-time Twitter poll is yet another signal that Google is stepping gas for Google + - Vid Gundotra, who lead the service, left Google last April, the company began Google + visualization as a platform rather than a product.
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